Informasi Seminar

Blue Ocean Strategy:Experience Your Blue Ocean Strategy Formulation Process

Blue Ocean Strategy: Experience Your Blue Ocean Strategy Formulation Process

Ritz Charlton Hotel – Mega Kuningan, Jakarta |09:00 WIB | Wednesday – Thursday, 29 – 30 April 2009 | Rp. 6.000.000,-


Breakout from the Bloody Competition during this Global Financial Turmoil

bosMillions are talking about Blue Ocean Strategy (BOS). It is one thing to speak about blue oceans, but it is all together different to have the tested and proven methodologies, tools, and frameworks to systematically create them. Otherwise, managers can not be expected to act on the call to break out of the existing competition. Value Innovation is the strategic logic underpinning BOS, which Is the simultaneous pursuit of differentiation and low costs.

BOS is the result of a decade-long study of 150 strategic moves spanning more than 30 Industries over 100 years (1880-2000).

BOS is the simultaneous pursuit of differentiation and low cost.

The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition Irrelevant

BOS offers a set of methodologies and tools to create new market space.

While innovation has been seen as a random/experimental process where entrepreneurs and spin-offs are the primary drivers – as argued by Schumpeter and his followers – BOS offers systematic and reproducible methodologies and processes in pursuit of Innovation by both new and existing firms.

BOS frameworks and tools include: Strategy Canvas, Value Curve, Four Actions Framework. Six Paths, Buyer Experience Cycle, Buyer Utility Map, and Blue Ocean

These frameworks and tools are designed to be visual in order to not only effectively build the collective wisdom of the company but also to effectively execute through easy communication

BOS covers both strategy formulation and strategy execution.

The three key conceptual building blocks of BOS are: Value Innovation. Tipping Point Leadership, and Fair Process,


Is Your Company Swimming in “Red Ocean”?

  • Is your company facing heightened competition from domestic and international rivals?
  • Do your sales representative increasingly argue they need greater and greater price discounts to make sales?
  • Are you finding you need to advertise more to get noticed in the marketplace, yet the impact of each advertising dollar spent is falling?


If you answered ‘YES’ to any of the above, then you are swimming in the Red Ocean with the rest of your competition.


BOS offers you a way to swim out of the red ocean filled with sharks. It presents a proven theory, tools, and frameworks to allow your company to break away from the competition and create a blue ocean of new market space.

Swim to the “Blue Ocean” now! Join the workshop with Luciano Pezzota (Certified Blue Ocean Strategy Practitioner). Workshop will be held on April 29-30, 2009 at Ritz Carlton Hotel – Mega Kuningan, Jakarta

Learning Objectives

The workshop is specially designed to help the participants to:

  • Learn how to focus on opportunities to lower costs and simultaneously create new value that retains existing customers and captures new ones
  • Understand how to apply the Strategy Canvas and focus on non-customers to develop new strategic options
  • Learn how to leverage Value Innovation to better serve existing markets, stimulate new demand and retain customers
  • Learn how to develop an action plan to communicate and successfully execute your Value Innovation ideas


Who Should Attend?

CEOs, COOs, Directors, General Managers, Senior Managers, and Managers responsible for:

  • Business Development
  • New Product Development Strategic Planning
  • Marketing


Speaker’s Profile

Luciano Pezzotta

(Certified Blue Ocean Strategy Practitioner)

Luciano Pezzotta has successfully completed the BOS qualification process administered by the Blue Ocean Strategy – Initiative Centre in 2006 and is certified as a BOS practitioner by Professors Kim and Mauborgne, co-creator of Blue Ocean Strategy.

He is the co-founder and Managing Partner of UCSI Blue Ocean Strategy Regional Centre Thailand office and also the owner of Blue Ocean Garden Hideaway Spa & Beach resort, which is located in Thailand.

Luciano started his career at Merrill lynch International Private Bank – London in 1998. In 1999 he joined the Strategic Services Team of Andersen Consulting (new Accenture) in Milan Italy. In 2001 he joined Venture Consulting, a European Strategy consulting boutique recently acquired by Tefen. Before joining UCSI BOSRS he has worked internationally for large corporations mainly in the banking, life sciences, energy and media sectors.


Guest Speaker

Dr. Dominic Lau is a practitioner in the field of quality management system and business management. He is the founder of SQC Management Sdn Bhd, established in 1995, specialises in organisational performance and quality improvement consulting and training.

Dr. Lau is implementing “Blue Ocean Strategy” organised by Junior Chamber Kuala Lumpur Mandarin (JCKLM) with Entrepreneurs from various industries with an aim to identify their Blue Ocean Strategy model. With his contribution to the Junior Chamber International has conferred him with JCI Senatorship 2006 — Life membership. In addition, Dr. Lau had released a new publication with titled “Blue Ocean Strategy” Malaysian version, which consists of 15 success stories of new market establishment, based on the 15 industries to identify and analyze each and every case study. The book also discuss in brief about “Blue Ocean Strategy” analytical tools and framework that can help the readers to capture the basic understanding on the concept of “Blue Ocean Strategy” and learn about the secret of success of the industries.



  • Earlybird (until 23 April) : Rp. 5.000.000,-
  • Normal : Rp. 6.000.000,-
  • Group (3 or more) : Rp. 4.500.000,-



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