Informasi Seminar
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MARKETING AUDIT – Pasti Jalan

MARKETING AUDIT 
Hotel Horison Ultima Riss, Yogyakarta | 04 – 06 Maret 2014  | IDR 5.800.000

 

COURSE DESCRIPTION

Dalam pelatihan ini mendiskusikan masalah yang sedang terjadi dalam perusahaan sebagai kesenjangan negatif antara lingkungan bisnis dengan staregi, taktis dan kapasitas internal perusahaa, menganalisa faktor penyebab tidak tercapainya target marketing dan akibatnya terhadap finance, HRM, dan daya saing perusahaan, serta mengungkapkan perkembangan dan trend dalam model atau teknik audit marketing dalam mendorong atau memperbaiki marketing performance.

 

OBJECTIVES

  1. Peserta akan mampu mengidentifikasi dan menganalisis internal dan external environment marketing secara macro maupun micro.
  2. Peserta mengetahui audit sasaran, policy, metoda, prosedur marketing dengan tepat. Juga mengerti cara memperbaiki dan revisi kegagalan strategi, sasaran, atau metode pemasaran.
  3. Peserta mengenal dan mampu melakukan marketing audit process dengan tepat.

 

COURSE CONTENT MARKETING AUDIT 

  1. Pengantar Marketing Audit
  2. Cara kerja strategic planning dan strategic marketing. Sun Tze on Strategy.
  3. Contoh rumusan corporate objective dan goals yang lebih tepat.
  4. Perumusan competitive advantage. Apa komentar Kotler dan Jack Welsh tentang ini.
  5. Characteristic competitive advantage.
  6. Cara-Cara memperoleh competitive advantage.
  7. Cara kerja analisis situasi
  8. Marketing Audit: what, why, characteristic dan procedures audit
  9. Establish What Impacts Strategic Performance Indocators.
  10. Value Assurance Operations Processes
  11. Marketing Mix Strategy for Each Market
  12. Financial Forecasts and Budgets.
  13. Revised Value Chain
  14. The Core Competence Perspective.
  15. Framework of marketing audit.
  16. Component of marketing audit.
  17. Eight Steps in marketing audit.
  18. SWOT analysis, BCG analysis, Porter Analysis, dan Other model
  19. Conceptual Framework of Marketing.
  20. Problem, Causes, and Effect
  21. Problem Solving
  22. Case and discussion of marketing problem: market share, cost, price, channel of distribution and product.

 

DELIVERY TYPE

    Lecturing, workshop, participative discussion, and case study.

 

 

INSTRUCTOR

Arif Hartono, SE., M. Ec. And team

 

TIME AND TRAINING VENUE   

  • Date     :  4 – 6 Maret 2014
  • Time   :  08.00 – 16.00 Wib
  • Venue:  Hotel Horison Ultima Riss–  Jl. Gowongan Kidul No. 33 – 45 Yogyakarta

 

TRAINING FEE

Training  fee sebesar  IDR 5.800.000 per peserta (Non-Residential).

 

TRAINING FACILITIES

  • Quality Training Module
  • Stationeries: notebook and ballpoint
  • Flashdisk containing materials
  • Backpack
  • 2x coffee break and luch at days of training
  • Exclusive T-Shirt or Jacket
  • Certificate of Completion
  • Training photo
  • Training will run if it meets the minimum quota of 2 persons
  • Transportation from the airport/railway station to the training venue. (At least 2 persons from the same company)

 

 

 

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