Informasi Seminar
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Marketing & Competitive Intelligence

Marketing & Competitive Intelligence

Yogya / Bali/ Balikpapan/ Solo /Lombok/ Bandung |  11-13 Desember 2012 | Fee : bergantung Venue
Yogya / Bali/ Balikpapan/ Solo /Lombok/ Bandung |  18 – 21 desember 2012 | Fee : bergantung Venue
Yogya / Bali/ Balikpapan/ Solo /Lombok/ Bandung |  26 – 28 desember 2012 | Fee : bergantung Venue

Jadwal 2013

Yogya / Bali/ Balikpapan/ Solo /Lombok/ Bandung |  8 – 10 Januari 2013 | Fee : bergantung Venue
Yogya / Bali/ Balikpapan/ Solo /Lombok/ Bandung | 22 – 24 januari 2013 | Fee : bergantung Venue
Yogya / Bali/ Balikpapan/ Solo /Lombok/ Bandung |  5 – 7 februari 2013 | Fee : bergantung Venue
Yogya / Bali/ Balikpapan/ Solo /Lombok/ Bandung |   19 – 21 februari 2013 | Fee : bergantung Venue

Jadwal Training 2013 Selanjutnya …


 

 

Deskripsi :

Inisiatif pengembangan marketing & Competitive Intelligence unit yang efektif semakin dibutuhkan. Penerapan integratif, self-independence model oleh beragam perusahaan utama Indonesia, merupakan jawabannya. Pelatihan ini mengajarkan peserta pengetahuan dan keterampilan yang memadai untuk menjadi champion dalam meningkatkan kinerja MCI di perusahaannya

Course Outline :

  • Understanding Marketing & Competitive Intelligence: from Information to insight
  • The 5Cs model: Understanding core basic of marketing intelligence system
  • Application of 5Cs model: Setting up marketing intelligence unit
  • Using intelligence data: Summarizing, Analyzing and Reporting
  • Design & Sampling methods for Data gathering techniques
  • Interview techniques & developing questions structure for marketing intelligence
  • Marketing Intelligence System Development
  • Marketing Intelligence Project Roadma

Peserta

Chief Executives, Business Development Head, Marketing Director, Marketing Manager, Brand Manager, Product Manager, strategy analyst dan specialist yang memerlukan pemahaman atas sisi aplikatif dari competitive & marketing Intelligence.

Durasi :

3 hari

 

Instruktur :

Fauzan Asmara & tim

TIME & VENUE :

  • 20 – 22 November 2012
  • 26 – 28 November 2012
  • 4 – 6 Desember 2012
  • 11-13 Desember 2012
  • 18 – 21 desember 2012
  • 26 – 28 desember 2012

 

Jadwal 2013
  •  8 – 10 Januari 2013
  • 22 – 24 januari 2013
  • 5 – 7 februari 2013
  •  19 – 21 februari 2013
  • 5 – 7 maret 2013
  •  2 – 4 april 2013
  •  16 – 18 april 2013
  • 30 april – 2 mei 2013
  •  14 – 16 mei 2013
  •  28 – 30 mei 2013
  •  4 – 6 juni 2013
  • 18 – 20 juni 2013
  • 25 – 27 juni 2013
  • 9 – 11 juli 2013
  • 23 – 25 juli 2013
  • 6 – 8 agustus 2013
  • 13 – 15 agustus 2013
  • 27 – 29 agustus 2013
  • 3 – 5 september 2013
  •  17 – 19 september 2013
  • September 24th – 26th 2013
  • 8 – 10 Oktober 2013
  • 15 – 17 Oktober 2013
  • 29 – 31 Oktober 2013
  • 12 – 14 November 2013
  • 26 – 28 November 2013
  • 3 – 5 desember 2013
  • 10 – 12 desember 2013
  • 24 – 26 desember 2013

 

Investasi : 
  • Grand aston, Yogyakarta
    • Rp. 7.500.000/ participant non residential,
    • special price Rp. 7.000.000/participant for minimum 3 participants from the same company.
  • Hard Rock Hotel, Bali.
    • Rp. 11.500.000/ participant non residential,
    • special price Rp. 11.000.000/prticipant for minimum 3 participants from the same company.
  • Aston Hotel,Balikpapan
    •  Rp. 9.500.000/ participant non residential,
    • special price Rp. 9.000.000/prticipant for minimum 3 participants from the same company.
  • Best Western Premiere Hotel, Solo
    •  Rp. 8.000.000/ participant non residential,
    •  special price Rp. 7.500.000/prticipant for minimum 3 participants from the same company.
  • Sheraton Senggigi Hotel, Lombok
    •  Rp.12.000.000/ participant non residential,
    • special price Rp. 11.500.000/prticipant for minimum 3 participants from the same company.
  • Aston Tropicana, Bandung
    • Rp. 8.500.000/ participant non residential,
    • special price Rp. 8.000.000/prticipant for minimum 3 participants from the same company

 

Facilities:

  • Convenience meeting room at the hotel
  • 2x coffee break and lunch
  • Training kit
  • Soft and hard copy course material
  • Certificate
  • Souvenir


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