Training Brand Marketing Strategy. Pelatihan dan seminar ini bisa diselenggarakan secara tatap muka maupun dilaksanakan secara online. Kami akan segera kirimkan proposal lengkap untuk kebutuhan training Anda.

Manfaat Training :

• Mampu Meningkatkan Kompetensi Professional Bidang Brand Marketing Strategy

• Memiliki kemampuan, memahami konsep, prinsip, tujuan Brand Marketing Strategy

• Memahami konsep dan implementasi brand management

• Mampu mendesain brand yang sukses

• Mampu mengaudit dan mengevaluasi brand

• Mampu melakukan perencanaan media untuk brand equity

• Mampu melakukan perencanaan promosi untuk brand development

• Dapat menerapkan proses Brand Marketing Strategy di dalam pekerjaan untuk mencapai target       

Materi :

• Concept Marketing and Brand Management

  • What is brand management

  • The primary responsibilities of brand managers

  • Trends in brand management

  • The benefits strong brands deliver to organizations

• The Brand Management

  • The Brand Management Process

  • Element of Brand loyalty

• Steps to helps brands connect emotionally to their customers:

  • Develop success (re)position a brand

  • Create and manage a strong brand identity

  • Develop a brand identity system and standards

  • Develop a powerful brand tagline

  • Publicity and word-of-mouth marketing to a brand’s advantage

  • Using blogs and other social media to build brands

• Develop a strong brand marketing plan:

  • Marketing tools and techniques

  • Use internal communication, education and training and organization design to align the organization in support of the brand

  • Develop a brand building organization and transform employees into enthusiastic brand champions

• Conducting Brand audit and brand equity

• Measurement of the asset value of a brand

• Managing brand using point-of-sale (POS) data in managing brands

• Qualitative and quantitative brand research methodologies and approaches

Target Peserta :

Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Pembicara / Fasilitator :

• Glenn J Sompie, SE. MM. MA

• Johnson Alvonco, Ph.D (Alternatif Trainer)

Untuk pendaftaran publik training :
0899-8121-246 Petrus Soeganda

Untuk pendaftaran inhouse training :
0851-0197-2488 Yuni Haryanti

Untuk agenda training lengkap dan permintaan acara pelatihan di luar kota bisa hubungi kami.