Training Product Development. Pelatihan dan seminar ini bisa diselenggarakan secara tatap muka maupun dilaksanakan secara online. Kami akan segera kirimkan proposal lengkap untuk kebutuhan training Anda.

Manfaat Training :

• Mampu Meningkatkan Kompetensi Professional Bidang Product Development

• Memiliki kemampuan, memahami konsep, prinsip, tujuan Product Development

• Konsep dan prinsip product development

• Memiliki kemampuan management product

• Memahami faktor-faktor pendukung proses pengembangan produk

• Memahami tahapan proses membangun product baru

• Memiliki kemampuan membangun produk  yang handal dan siap bertempur di pasar yang hyper kompetitif,

• Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya

• Dapat menerapkan proses Product Development di dalam pekerjaan untuk mencapai target      

Materi :

1. Introduction

• Mengapa anda harus membangun atau mengembangkan produk

• Tantangan pengembangan product

• Kegagalan Peluncuran Produk Baru.

• Persyaratan Kompetensi Professional Dalam Pengenbangan Product

2. Marketing Strategy& Product Development

• Strategic Marketing Management

• Market Analysis: Segmentation, Targeting & Positioning

• Marketing Mix – 4P

• Strategy and planning: Strategy and planning

• Market Size, market demand and market share

• Competitor Analysis: Industry analysis, competitor analysis, competitive advantage

• Value Creation and product feature selection

3. Strategic Product Development

• Concept development and ideas screening

• Value based product pricing

• Cost model development and product forecasting

• Product and business requirements

• Feasibility Study

• Financial Analysis

4. Product Development Process

• Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels

• Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms

• Product readiness testing (technical, commercial and operational)

• Product Launch

• Product Lifecycle

• Product Performance Management & Reporting

Target Peserta :

Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya

Pembicara / Fasilitator :

• Daniel Saputro, MM., MBA.

• Henry Pradipta, SE., MM. (Alternatif Trainer)

• Anwar Haliyanto, SE, MM, LCPC

• Edi Darmawansah, STP. CPS. CT NNLP

Untuk pendaftaran publik training :
0899-8121-246 Petrus Soeganda

Untuk pendaftaran inhouse training :
0851-0197-2488 Yuni Haryanti

Untuk agenda training lengkap dan permintaan acara pelatihan di luar kota bisa hubungi kami.